Will Guidara is the author of the New York Times bestselling book Unreasonable Hospitality, a work that has inspired leaders and professionals across industries to rethink the power of service and human connection. He is widely recognized for transforming hospitality into an unforgettable experience, emphasizing the importance of generosity, creativity, and attention to detail in both business and life. His ideas have influenced organizations far beyond the restaurant industry, making him a respected voice on leadership and customer experience.

Will is the former co-owner of Eleven Madison Park, the world-renowned restaurant that, under his leadership, was named the Best Restaurant in the World. His innovative approach to hospitality helped redefine fine dining and established Eleven Madison Park as a global standard for excellence. In addition to his restaurant success, he is also the host of The Welcome Conference, where he brings together leaders and creatives to discuss hospitality, leadership, and meaningful experiences.

Beyond the culinary world, Will has expanded his influence into media and storytelling as a Co-Producer of the Emmy Award-winning series The Bear. He is also the recipient of the prestigious Wall Street Journal Innovator Award, recognizing his impact on modern hospitality and leadership. Continuing to share his philosophy with audiences worldwide, his latest book, Unreasonable Hospitality: The Field Guide , was released in April 2026.