Vineeta graduated from the IIT Madras in 2005 with a bachelor’s degree in electrical engineering and later enrolled in IIM Ahmedabad to do her MBA in 2007.  She was always an all rounder, an academic gold medalist and a great athlete as well. During her IIT and IIM days she participated and won many medals in badminton. She was also awarded the ‘Best Female All-Rounder’ at IIM Ahmedabad.

Along with managing her business, even today she runs various marathons. She has also completed the 89 km Ultra Marathon run in South Africa called Comrades.

As a co-founder of Sugar Cosmetics, Vineeta’s heart-centred approach to leadership has been instrumental in shaping the brand’s identity. Her ability to nurture and harness diverse talents within the team has been a driving force behind the brand’s continuous innovation and success.

Under Vineeta’s leadership, Sugar Cosmetics has grown to being one of the top leading cosmetics brands in India. The company started with generating a little under INR 2 crore in sales in the early years to now generating INR 2 crore in sales in a single day.