Shraddha Jain, popularly known as Aiyyo Shraddha, is one of India’s most beloved digital creators and comedic voices, known for her multilingual sketches, cultural satire, and instantly iconic characters. With a flair for switching between Kannada, Hindi, English, and Tamil, Shraddha’s content resonates across geographies and generations.

Her viral videos-often shot with simple setups but rich in expression and nuance-tackle everything from societal norms and South Indian stereotypes to office politics and generational divides. A former radio host and corporate professional, Shraddha brings both wit and wisdom to her humor, delivering laughs that linger with insight.

She has been featured in campaigns by top brands, spoken at events like India Today Conclave, and recently made a splash in mainstream entertainment with her role in Amazon Prime Video’s Goodbye. Offscreen, she runs Sominithings, a merchandise and content platform that reflects her quirky and relatable sensibility. Known for keeping it funny, clean, and clever, Aiyyo Shraddha is not just a creator-she’s a storyteller who’s redefining digital satire in India, one character at a time.