Nikunj Lotia, better known as Be YouNick, is one of India’s OG YouTube comedy stars and digital entertainers-famous for his quirky characters, high-production sketches, and effortlessly relatable humor. With a journey that started from bartending and transitioned into full-time content creation, Nick has built a multi-million-strong community across YouTube, Instagram, and branded platforms.

Be YouNick’s sketches blend desi awkwardness with Western comedic timing, making him a household name in India’s digital comedy space. From viral hits like The Job Interview and Dad vs Son to cinematic sketches, music videos, and heartfelt vlogs, his content is versatile, engaging, and wildly shareable.

As one of the first Indian creators to collaborate with brands like Netflix, Amazon Prime, and Tinder, Nick is known not just for making people laugh-but for telling stories with creative flair and cultural pulse. He’s also featured on Forbes India’s list of Digital Stars and continues to push boundaries as a content creator, performer, and producer.

Whether he’s playing an over-the-top dad, a friend-zoned guy, or just being unapologetically Nick, Be YouNick represents the perfect blend of humor, hustle, and heart.