Vedang Patel is the Co-Founder of The Souled Store, one of India’s leading pop-culture and lifestyle brands. As a key driving force behind the company’s growth, he oversees critical functions including design, finance, and analytics, helping shape the brand’s strategic direction and business expansion.

Before co-founding The Souled Store, Vedang gained valuable experience at TresVista, where he worked with international private equity firms and developed expertise in financial analysis and business operations. His strong analytical approach and understanding of market dynamics have played an important role in building a successful consumer brand.

A mechanical engineering graduate, Vedang Patel has also contributed to education by teaching statistics at HR College of Commerce. His journey reflects a unique blend of entrepreneurship, analytical thinking, and business leadership, making him a notable figure in India’s startup and retail ecosystem.