Mike Cessario

Mike Cessario is the founder & CEO of Liquid Death, one of the fastest growing non-alcoholic beverage brands. Mike has built Liquid Death into a $1.4 billion beverage brand with comedy as its backbone. Liquid Death takes low-calorie beverages and packages them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across beer and junk food. Its product lines include mountain water, soda-flavored sparkling water, iced tea, and more. A portion of Liquid Death’s proceeds helps kill plastic pollution.

Mike has been named to TIME100 Next, and Liquid Death under his leadership has been named to Fast Company’s Most Innovative Companies (#1 in advertising), Bain Insurgent Brands, and Ad Age’s America’s Hottest Brands. Prior to Liquid Death, Mike worked in the agency world as a creative executive at Doner, VaynerMedia, Crispin Porter Bogusky, and Humanaut. His agency work spanned brands including Netflix, Organic Valley, Dominos, Toyota and more.