Rajiv Bajaj is the Managing Director of Bajaj Auto, one of India’s most iconic and globally recognized automotive companies. A visionary business leader, Rajiv is celebrated for transforming Bajaj Auto from a traditional scooter manufacturer into a global powerhouse in motorcycles and three-wheelers, with an international footprint in over 70 countries.

Under his leadership, Bajaj Auto launched industry-defining models like the Pulsar, Avenger, Dominar, and partnered with international brands such as KTM and Triumph, propelling the company into the premium segment while maintaining its core philosophy of value-driven innovation. He also played a crucial role in adopting the “distinctly ahead” strategy-blending engineering excellence with bold brand positioning.

An alumnus of the University of Warwick, Rajiv is known for his holistic, systems-based approach to business, often drawing inspiration from homeopathy, philosophy, and yogic principles-earning him the nickname “Motorcycle Yogi.” He emphasizes clarity, simplicity, and inner alignment as essential to organizational success.

Whether discussing lean manufacturing, branding, or ancient healing sciences, Rajiv Bajaj represents a rare fusion of Eastern wisdom and Western business acumen, making him one of India’s most original and respected business thinkers.