He did his second degree in Masters in Business Administration from Kellog Graduate School of Management post which he decided to pursue his business. Before co-founding BoAt, he worked for the audio giant Harman International as Sales Manager for India. BoAt has emerged as one of the prominent homegrown direct-to-consumer brands, known for affordable and fashionable audio products.

The first product launched by BoAt was an indestructible charging cable and a charger. The consumers were facing a problem with  Apple’s cable as they used to break near the charging, hence BoAt came up with a strong braided cable with a life cycle of 10,000 curves. The product soon became the best selling product on Amazon. Aman Gupta’s company made Rs. 100 million in domestic sales in the first 2 years itself. Regardless of the pandemic his company managed to generate a whopping INR 500 crore income in the fiscal year 2020, which was an increase of 108.8% over the previous year.